I'm a full stack web developer with nine years of experience working on digital teams, using technology to develop and grow new streams of revenue. Navigating a road map from digital marketing and eCommerce, to analytics and development. I'm slowly making the rounds around every chair on a modern digital team.
Lead digital analyst for the Celebrity Web team and provided support for multiple teams looking to drive revenue on the web. I worked closely with the eCommerce and UX/UI teams while recommending enhancements on the Celebrity booking funnel and Cruise Planner portal.
I reported to the Director of Business Intelligence on digital analytics for the Royal Caribbean website, establishing real time analytics on the booking funnel and working with Dev Ops during code migrations.
Managed all digital marketing for a startup SaSS for time and attendance software and manufactured products of time and attendance systems.
Coordinated marketing and business development for a third-party administrator of employee benefit programs, with responsibility for expanding annual sales growth by more than 20%.
My background in digital marketing helps give me deeper insights on any project that I take on. I know what is further down the pipeline, and what the teams and leaders are depending on to make their products deliver.
Marketing shouldn't be a secondary activity after the product has been delivered. Things like SEO, landing pages, and conversion rate optimization ought to be baked into the product from the initial stages.
I've been fortunate to work with some of the most talented designers and brand marketers in the industry. At various stages in my career my mentors tought me the value of branding and the importance of speaking with a brand voice.
Wyncode Academy powered me with a solid foundation in Ruby and Ruby on Rails. I know the importance of clean editable code, SOLID principles, refactoring, version control, and managing expectations and accomodating change.
"What doesn't get measured, doesn't get managed" was one of my key takeaways while performing analytics. Whether it was automating Big Data queries or producing detailed traffic analysis, I am always applying data patterns towards effective decision making.
Having worked in several capacities experiencing the interaction between the developer and the designer, I've learned not just the importance of proper UX/UI, but the communication throughout the full lifecycle of the development process.
I live and breathe E-Commerce. As we continue to see the convergence of the digital world and the physical world, at the end of the day, all companies are first and foremost, digital companies.
Andrew was always calm and methodical facing the challenges that arose, collaborating seamlessly with everyone on the project and coordinating with the teaching assistants as we faced down a very narrow deadline. We all walked away with something we are crazy proud of! I would not hesitate to recommend Andrew as a teammate or a leader.
I learned quickly to pay attention to his findings and listen to his recommendations, each based on sharp insights. He's also a friendly and reliable guy which makes it easier when he's delivering bad news and fun when he's sharing the good news - i recommended him unreservedly
His knowledge of the combination of quantitative, statistical, and computational tools and technique helped Celebrity web understand, predict, and act on large amounts of data, improving decision-making in increasingly complex and interconnected business environments. Andrew is an asset for future business leaders and industry.
Andrew is a very talented analyst bringing insightful data points and insights which were presented in a thoughtful way to marketers and creative people to action on. He is highly responsive and a pleasure to work with.
Andrew displays talent and vision in driving our online brand initiatives and consistently provides excellent guidance on SEO, content marketing, web design, marketing cycles, sales funnels and marketing automation. I am confident Andrew will be a valuable addition to any organization, as his personal drive and "get it done" attitude make him an invaluable team player. Andrew will be an asset to any employer, and I wholeheartedly recommend him for any position he may pursue
He has the experience, the open mindedness and intuition to launch and manage a successful digital marketing campaign. Besides his tremendous knowledge in the online industry, Andrew has impeccable communication skills which makes the business relationship transparent - the key to successful a relationship in business.